'Fran' biscuit sticks - Fromage

Posted by Linda on 07. 2010 0 comments 0 trackback
The confectionery & snacks industry worldwide is a fierce competition, and in Japan, that is particularly so. In Asia, biscuit sticks are a very popular snack...and in the competitive land of biscuit stick snacks, Glico's juggernaut 'Pocky' leads the way. Meanwhile, Meiji's 'Fran' biscuit sticks could be the near-double "underdog" of Pocky...besides 'Pepero' from Lotte (which is the cheaper Korean rip-off of Pocky).
Although Fran is almost a copy of Pocky, they still have their differences...Pocky sticks are normally thinner & longer, and typically has 1 substantial layer of chocolate coating about 80% of each stick. While Fran biscuit sticks are thicker & shorter, and they normally have 2 separate layers of coating; a base coating of cream, and then the top layer of chocolate coating about 80% of each stick...and because of this double-layers effect, you get a thicker coating.
Anyway, although my fave biscuit stick snack will always be the one and only Pocky! I also really like Fran biscuit sticks, and would often buy them once in a while. So today I will blog about Fran's 'Fromage' flavor:
fran-fromage.jpg fran-fromage2.jpg
for those who don't know, 'Fromage frais' originates in Belgium & north of France, it basically means "fresh cheese", while 'Fromage blanc' means "white cheese". Since it states on the pack the name of the flavor is simply 'Fromage', I suspect either fresh cheese or white cheese was the key flavor of this, or perhaps even a combination of both.
As soon as I took my first bite of the first stick I took out of the pack, my taste buds were instantly welcomed by a strong flavor of white chocolate with a very "cheesy" edge to it. Each biscuit stick was crunchy and the coating was thick and very pleasant. Love it!

My rating (overall):

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a enthusiastic foodie from Australia!

I love food, especially desserts & sweets, junk food and Japanese cuisine! But I'm a foodie who loves all kinds of good food in general ^_^
I like to review & critique about various food, sweets, snacks & drinks I have tasted/tried based on my OWN personal opinion & preferences. So you may not agree with some of my opinions & ratings.

Please take note that I am not a serious food "critic", reviewing & critiquing foods is merely a hobby I like to do in my free time ^_^


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